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INDIRA RACHMAWATI Telkom University Dataverse (Fakultas Ekonomi Dan Bisnis : KK ICT Based Management (IBM))
This dataverse contains dataset for consumer studies project.
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PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES
Mar 28, 2024
Telkom University, INDIRA RACHMAWATI, 2024, "PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES", https://doi.org/10.34820/FK2/PHGVLE, Telkom University Dataverse, V1, UNF:6:m+JUC254CV+VhwN56tokdQ== [fileUNF]
Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media inf...
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