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Fajar Sidiq Adi Prabowo Dataverse (Fakultas Ekonomi dan Bisnis - Strategy, Economy, and Entrepreneurship)
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David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia
David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia
Sep 22, 2022
Prabowo, Fajar Sidiq Adi, 2022, "David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia", https://doi.org/10.34820/FK2/ESKCHV, Telkom University Dataverse, V1
The main purpose of this study is to address the attributes that explain younger generations’ (Generation Y) store loyalty to a shop in the traditional marketplace in Indonesia. This paper acts as a preliminary study with the primary goal of producing hypotheses on Generation Y s...
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