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Farah Alfanur Dataverse (Fakultas Ekonomi dan Bisnis - Strategy, Economy and Entrepreneurship)
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The effects of gender and age on factors that influence purchase intentions and behaviours of e-commerce consumers in Indonesia
The effects of gender and age on factors that influence purchase intentions and behaviours of e-commerce consumers in Indonesia
Oct 2, 2023
Alfanur, Farah, 2023, "The effects of gender and age on factors that influence purchase intentions and behaviours of e-commerce consumers in Indonesia", https://doi.org/10.34820/FK2/NWK2HV, Telkom University Dataverse, V1
This study aims to provide new learning from consumer behaviour viewpoints by understanding the effects of gender and age on consumer purchase intentions and purchase behaviours, specifically in the context of e-commerce in Indonesia, by developing a hypothetical structural model...
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