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Indrawati Indrawati Dataverse (Fakultas Ekonomi dan Bisnis : KK ICT Based Management (IBM))
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THE INFLUENCE OF VIRAL MARKETING THROUGH TIKTOK ON CONSUMERS’ ATTITUDE AT SHOPEE
Sep 21, 2022
Indrawati, Indrawati, 2022, "THE INFLUENCE OF VIRAL MARKETING THROUGH TIKTOK ON CONSUMERS’ ATTITUDE AT SHOPEE", https://doi.org/10.34820/FK2/KERX2U, Telkom University Dataverse, V1, UNF:6:SKFYUtfqA7tYq05x2M4h2g== [fileUNF]
This study was conducted to determine the influence of Shopee's Viral Marketing in TikTok on consumers’ attitude at Shopee. The purpose of this study is to explain how informativeness, entertainment, irritation, credibility of Shopee's viral marketing video on TikTok and their in...
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