Author Name: RACHMAWATI, INDIRA Keyword Term: Social Media Marketing, Consumer Engagement, Purchase Intention Subject: Social Sciences
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Mar 11, 2022
RACHMAWATI, INDIRA, 2022, "PENGARUH PEMASARAN JEJARING MEDIA SOSIAL DAN KETERIKATAN KONSUMEN TERHADAP NIAT BELI KONSUMEN DISNEY PLUS HOTSTAR DI INDONESIA (STUDI PADA YOUTUBE DAN INSTAGRAM)", https://doi.org/10.34820/FK2/YMTLE5, Telkom University Dataverse, V2
The entertainment industry has just launched Disney Plus Hotstar in early September 2020 and started its marketing on social media Youtube and Instagram. This study aims to determine the effect of social media marketing Youtube and Instagram on the purchase intention of Disney Pl... |