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Indrawati Telkom university Dataverse (Fakultas Ekonomi dan Bisnis : KK ICT Based Management (IBM))
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Impact Of Social Media Marketing And Electronic Word Of Mouth (E-Wom) On Purchase Intention (Case Study On Sunday Bowl Cereal Club)
Sep 21, 2022
Telkom university, Indrawati; Kania Oktaviana Winarno, 2022, "Impact Of Social Media Marketing And Electronic Word Of Mouth (E-Wom) On Purchase Intention (Case Study On Sunday Bowl Cereal Club)", https://doi.org/10.34820/FK2/MLFLQY, Telkom University Dataverse, V1, UNF:6:hYEd2Cn2a4by2gTK7m0DEg== [fileUNF]
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products. As for the sampling strategy, the non-...
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