Publication Year: 2024 Keyword Term: Social Media Influencers; Content Attributes; Interaction Strategy; Parasocial Interaction; Hedonic Values; Utilitarian Values; Purchase Intention. Deposit Date: 2024 Author Affiliation: Telkom University
1 to 1 of 1 Result
Mar 28, 2024
Rachmawati, Indira, 2024, "PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES", https://doi.org/10.34820/FK2/L9DJYT, Telkom University Dataverse, V1, UNF:6:m+JUC254CV+VhwN56tokdQ== [fileUNF]
Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media inf... |