Subject: Business and Management Subject: Social Sciences Publication Year: 2022 Author Name: Telkom University, ADHI PRASETIO Deposit Date: 2022
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Mar 30, 2022 - ADHI PRASETIO Telkom University Dataverse
Telkom University, ADHI PRASETIO, 2022, "Analisis Tingkat Kesuksesan Pendanaan Startup dan Trend Investasi di Indonesia Berdasarkan Crowdfunding Multiplatform Database", https://doi.org/10.34820/FK2/LD8G31, Telkom University Dataverse, V1
Dengan kemajuan teknologi fintech semakin banyak metode dalam mendanai sebuah proyek wirausaha, salah satu metode yang sedang naik daun adalah sistem crowdfunding, dimana pemilik proyek melakukan presentasi atau demonstrasi publik yang bertujuan agar proyek tersebut mendapatkan d... |
Mar 30, 2022 - ADHI PRASETIO Telkom University Dataverse
Telkom University, ADHI PRASETIO, 2022, "PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA SMARTPHONE SAMSUNG (STUDI KASUS DI BANDUNG)", https://doi.org/10.34820/FK2/TA0W4B, Telkom University Dataverse, V1, UNF:6:nqPBTImGFgo+Y3YWZpbwXw== [fileUNF]
This study aims to determine how the influence of Electronic Word of Mouth (eWOM) on Youtube social media on Purchase intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with the aim of... |