Metadata Source: Telkom University Dataverse Publication Year: 2024 Author Name: Telkom University, RISKI TAUFIK HIDAYAH Deposit Date: 2024 Subject: Business and Management
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Mar 29, 2024
Telkom University, RISKI TAUFIK HIDAYAH, 2024, "Influencer Endorsement and Customer Review on Purchase Intention Role of Trust as Mediator", https://doi.org/10.34820/FK2/VLJISJ, Telkom University Dataverse, V1, UNF:6:AAuqOmYWS5cIxL0iKDxDTg== [fileUNF]
Wardah as a local brand, offers a variety of sunscreen products to protect the skin from the sun and pollution. Wardah utilizes diverse marketing strategies, including electronic word of mouth, which includes customer reviews and influencer endorsement. However, data from the Top... |