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Keyword Term: Kemasan Author Name: Mustikawan, Arry Keyword Term: Eye-tracking Author Affiliation: Fakultas Industri Kreatif, Kelompok Keahlian Design Concept and Strategy Author Affiliation: Fakultas Industri Kreatif, Kelompok Keahlian Aesthetics, Culture & Humanities Keyword Term: alur penelitian Author Name: Koesoemadinata, M. Isa P.