41 to 50 of 248 Results
Sep 21, 2022 - Indrawati Indrawati Dataverse
Indrawati, Indrawati, 2022, "THE INFLUENCE OF VIRAL MARKETING THROUGH TIKTOK ON CONSUMERS’ ATTITUDE AT SHOPEE", https://doi.org/10.34820/FK2/KERX2U, Telkom University Dataverse, V1, UNF:6:SKFYUtfqA7tYq05x2M4h2g== [fileUNF]
This study was conducted to determine the influence of Shopee's Viral Marketing in TikTok on consumers’ attitude at Shopee. The purpose of this study is to explain how informativeness, entertainment, irritation, credibility of Shopee's viral marketing video on TikTok and their in... |
Sep 21, 2022
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Sep 21, 2022 - Eva Nurhazizah Telkom University Dataverse
Telkom University, Eva Nurhazizah, 2022, "Pendekatan Ontologis Dalam Studi Literatur Kecerdasan Buatan Untuk Bisnis", https://doi.org/10.34820/FK2/TRB2U3, Telkom University Dataverse, V1
Kecerdasan buatan (Artificial intelligence) menjadi topik yang banyak dibicarakan dalam literatur Teknologi Informasi. Sejak, kemunculannya pada tahun 1951, kecerdasan buatan menjadi komponen pokok dalam paradigma teknologi informasi dan prasyarat untuk kesuksesan organisasi seca... |
Sep 21, 2022
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Sep 21, 2022 - Herry Irawan Dataverse
Irawan, Herry, 2022, "A GAP ANALYSIS OF MOBILE SERVICE QUALITY BETWEEN MANAGER'S PERCEPTION AND CUSTOMER'S PERCEPTION", https://doi.org/10.34820/FK2/XSHR0Y, Telkom University Dataverse, V1, UNF:6:XmbY8H3jBPRmHk96Mhx0Ng== [fileUNF]
Company’s experienced increasing number of customersand it is considered that company has fulfilled customer expectation. However, it was never investigated whether customer’s reason are company service quality or not. It often happens that gap of knowledge occurs between custome... |
Sep 21, 2022
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Sep 21, 2022
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Sep 21, 2022 - INDIRA RACHMAWATI Telkom University Dataverse
Telkom University, INDIRA RACHMAWATI; Rafi Amani, 2022, "PENDEKATAN HIERARKI KEBUTUHAN MASLOW PADA ELECTRIC VEHICLES PURCHASE MOTIVATION DI INDONESIA", https://doi.org/10.34820/FK2/W11J7H, Telkom University Dataverse, V1, UNF:6:KT5I9hfOc7xdb3DJZAFg/A== [fileUNF]
Tingginya pertumbuhan ekonomi menyebabkan terjadinya peningkatan jumlah kendaraan yang berdampak pada tingginya konsumsi energi primer dan peningkatan polusi udara. Krisis minyak pada tahun 1970-an meningkatkan kesadaran publik mengenai isu terkait energi dan mendorong konsumen u... |
Sep 21, 2022
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Sep 21, 2022 - Indrawati Telkom university Dataverse
Telkom university, Indrawati; Kania Oktaviana Winarno, 2022, "Impact Of Social Media Marketing And Electronic Word Of Mouth (E-Wom) On Purchase Intention (Case Study On Sunday Bowl Cereal Club)", https://doi.org/10.34820/FK2/MLFLQY, Telkom University Dataverse, V1, UNF:6:hYEd2Cn2a4by2gTK7m0DEg== [fileUNF]
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products. As for the sampling strategy, the non-... |
