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Replication Data for How Perceived Value and Customer Engagament Drive Purchase Intention in Livestream Shopping
Mar 28, 2024
Telkom University, ADHI PRASETIO, 2024, "Replication Data for How Perceived Value and Customer Engagament Drive Purchase Intention in Livestream Shopping", https://doi.org/10.34820/FK2/Y0YPE4, Telkom University Dataverse, V1
The pandemic COVID-19 makes Indonesians accustomed to doing various activities from home including shopping. Livestreaming shopping can attract higher purchase intentions than the usual way of selling. The current research aims to determine the influence of consumer perceived val...
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