Deposit Date: 2023 Author Name: Telkom University, ADHI PRASETIO Subject: Business and Management Keyword Term: Marketplace; Website Quality; Credit Card Use; Sales Promotion; Online Impulse Buying Behavior Publication Year: 2023
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Sep 29, 2023
Telkom University, ADHI PRASETIO, 2023, "The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior", https://doi.org/10.34820/FK2/CCO0CC, Telkom University Dataverse, V1, UNF:6:na3EITZscuDIgUcE8yxcJw== [fileUNF]
The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and... |