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Sep 29, 2023
Telkom University, ADHI PRASETIO, 2023, "The role of Instagram social media marketing activities and brand equity towards airlines customer response", https://doi.org/10.34820/FK2/FMCNVM, Telkom University Dataverse, V1
Recent research on Social Media Marketing Activities (SMMA) in the airline industry emphasizes on areas of brand equity, but some research has looked into the function of brand equity in determining the impact of SMMAs on customers. This study aims to find out how service users a... |