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1 to 4 of 4 Results
INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA
Mar 29, 2024 - INDIRA RACHMAWATI Telkom University Dataverse
Telkom University, INDIRA RACHMAWATI, 2024, "INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA", https://doi.org/10.34820/FK2/VKHUUX, Telkom University Dataverse, V1
The increasing environmental degradation, climate change, and crises that have resulted in changing consumption behaviours in society have driven an increased interest in sustainable products. This shift aims to ensure a safe and healthy living condition for both current and futu...
PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES
Mar 28, 2024 - INDIRA RACHMAWATI Telkom University Dataverse
Telkom University, INDIRA RACHMAWATI, 2024, "PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES", https://doi.org/10.34820/FK2/PHGVLE, Telkom University Dataverse, V1, UNF:6:m+JUC254CV+VhwN56tokdQ== [fileUNF]
Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media inf...
Electronic vehicle purchase motivation
Oct 2, 2023
Telkom University, INDIRA RACHMAWATI, 2023, "Electronic vehicle purchase motivation", https://doi.org/10.34820/FK2/FOMK13, Telkom University Dataverse, V1, UNF:6:KT5I9hfOc7xdb3DJZAFg/A== [fileUNF]
The transportation sector is one of the largest contributors to the greenhouse effect. This causes consumers and industry to look for solutions to reduce the greenhouse effect, one of them is an Electric Vehicles (EV). EV is considered as one of the responses to reduce the use of...
Brand Halo Effect and Beauty Consciousness on Self-Brand Connection
Oct 2, 2023
Telkom University, INDIRA RACHMAWATI, 2023, "Brand Halo Effect and Beauty Consciousness on Self-Brand Connection", https://doi.org/10.34820/FK2/LIZRMU, Telkom University Dataverse, V1, UNF:6:aneVJGGblR26OP1YLoSHYw== [fileUNF]
Abstract. South Korean culture or what is commonly called the Korean Wave, is no stranger to people in Indonesia. Moreover, in the beauty industry (K-beauty), South Korea is very popular with a variety of beauty products such as skin care which are loved by many people in the wor...
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