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INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA Mar 29, 2024 - INDIRA RACHMAWATI Telkom University Dataverse Telkom University, INDIRA RACHMAWATI, 2024, "INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA", https://doi.org/10.34820/FK2/VKHUUX, Telkom University Dataverse, V1 The increasing environmental degradation, climate change, and crises that have resulted in changing consumption behaviours in society have driven an increased interest in sustainable products. This shift aims to ensure a safe and healthy living condition for both current and futu...
PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES Mar 28, 2024 - INDIRA RACHMAWATI Telkom University Dataverse Telkom University, INDIRA RACHMAWATI, 2024, "PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES", https://doi.org/10.34820/FK2/PHGVLE, Telkom University Dataverse, V1, UNF:6:m+JUC254CV+VhwN56tokdQ== [fileUNF] Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media inf...

INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA

Mar 29, 2024 - INDIRA RACHMAWATI Telkom University Dataverse

Telkom University, INDIRA RACHMAWATI, 2024, "INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA", https://doi.org/10.34820/FK2/VKHUUX, Telkom University Dataverse, V1

The increasing environmental degradation, climate change, and crises that have resulted in changing consumption behaviours in society have driven an increased interest in sustainable products. This shift aims to ensure a safe and healthy living condition for both current and futu...

PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES

Mar 28, 2024 - INDIRA RACHMAWATI Telkom University Dataverse

Telkom University, INDIRA RACHMAWATI, 2024, "PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES", https://doi.org/10.34820/FK2/PHGVLE, Telkom University Dataverse, V1, UNF:6:m+JUC254CV+VhwN56tokdQ== [fileUNF]

Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media inf...

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