Subject: Social Sciences Keyword Term: Halo Effect, Beauty consciousness Author Name: Telkom University, INDIRA RACHMAWATI
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Oct 2, 2023
Telkom University, INDIRA RACHMAWATI, 2023, "Brand Halo Effect and Beauty Consciousness on Self-Brand Connection", https://doi.org/10.34820/FK2/LIZRMU, Telkom University Dataverse, V1, UNF:6:aneVJGGblR26OP1YLoSHYw== [fileUNF]
Abstract. South Korean culture or what is commonly called the Korean Wave, is no stranger to people in Indonesia. Moreover, in the beauty industry (K-beauty), South Korea is very popular with a variety of beauty products such as skin care which are loved by many people in the wor... |