1 to 2 of 2 Results
Sep 21, 2022 - Indrawati Telkom university Dataverse
Telkom university, Indrawati; Kania Oktaviana Winarno, 2022, "Impact Of Social Media Marketing And Electronic Word Of Mouth (E-Wom) On Purchase Intention (Case Study On Sunday Bowl Cereal Club)", https://doi.org/10.34820/FK2/MLFLQY, Telkom University Dataverse, V1, UNF:6:hYEd2Cn2a4by2gTK7m0DEg== [fileUNF]
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products. As for the sampling strategy, the non-... |
Mar 29, 2022 - Dhian Wahyuni Dataverse
Wahyuni, Dhian; Irsa P. Rahmadani; Rexy R. D. C. Rosadi; Gita B. Febrianti; Alya A. Nadzifa, 2022, "A Comparison of Financing for Small, Medium-Sized (SMEs) and Large Family Firms: A Scientific Literature Review", https://doi.org/10.34820/FK2/CYTC1E, Telkom University Dataverse, V1
This study purposed to compare financing decisions based on debt and equity in SMEs and large family firms. Moreover, our works consist of the scientific review of 20 references of empirical studies on SMEs and large family firms financing, which were published from 2011 to 2021.... |