Deposit Date: 2022 Publication Year: 2022 Subject: Business and Management Author Name: Indrawati, Indrawati
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Sep 21, 2022 - Indrawati Indrawati Dataverse
Indrawati, Indrawati, 2022, "THE INFLUENCE OF VIRAL MARKETING THROUGH TIKTOK ON CONSUMERS’ ATTITUDE AT SHOPEE", https://doi.org/10.34820/FK2/KERX2U, Telkom University Dataverse, V1, UNF:6:SKFYUtfqA7tYq05x2M4h2g== [fileUNF]
This study was conducted to determine the influence of Shopee's Viral Marketing in TikTok on consumers’ attitude at Shopee. The purpose of this study is to explain how informativeness, entertainment, irritation, credibility of Shopee's viral marketing video on TikTok and their in... |