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Telkom University Dataverse (Universitas Telkom)
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The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior
Sep 29, 2023
Telkom University, ADHI PRASETIO, 2023, "The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior", https://doi.org/10.34820/FK2/CCO0CC, Telkom University Dataverse, V1, UNF:6:na3EITZscuDIgUcE8yxcJw== [fileUNF]
The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and...
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