Metadata Source: Telkom University Dataverse Publication Year: 2023 Subject: Business and Management Author Affiliation: Telkom University Keyword Term: Content Analysis, Website
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Oct 2, 2023
Martini, Erni, 2023, "WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: REPLICATION DATA", https://doi.org/10.34820/FK2/N3BVJ1, Telkom University Dataverse, V1, UNF:6:+5oGKvwer+JAmiM1qp0S4A== [fileUNF]
This research had the purpose of investigating the utilization of a company's official website as a communication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication... |