Telkom University Dataverse

Author Name: Telkom University, INDIRA RACHMAWATI

1 to 7 of 7 Results

INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA Mar 29, 2024 - INDIRA RACHMAWATI Telkom University Dataverse Telkom University, INDIRA RACHMAWATI, 2024, "INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA", https://doi.org/10.34820/FK2/VKHUUX, Telkom University Dataverse, V1 The increasing environmental degradation, climate change, and crises that have resulted in changing consumption behaviours in society have driven an increased interest in sustainable products. This shift aims to ensure a safe and healthy living condition for both current and futu...
PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES Mar 28, 2024 - INDIRA RACHMAWATI Telkom University Dataverse Telkom University, INDIRA RACHMAWATI, 2024, "PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES", https://doi.org/10.34820/FK2/PHGVLE, Telkom University Dataverse, V1, UNF:6:m+JUC254CV+VhwN56tokdQ== [fileUNF] Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media inf...
NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA) Oct 2, 2023 Telkom University, INDIRA RACHMAWATI, 2023, "NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA)", https://doi.org/10.34820/FK2/6PQ09P, Telkom University Dataverse, V1, UNF:6:V+rVJWzG9yeUqmDjwM1Qsw== [fileUNF] PT. Finnet Indonesia merupakan anak usaha dari PT Telkom Indonesia melalui Telkom Metra yang bekerjasama dengan anak usahanya Yayasan Kesejahteraan Karyawan Bank Indonesia melalui Mekar Prana Indah. Pertumbuhan transaksi keuangan secara non-tunai di Indonesia dimanfaatkan PT. Fin...
PENGARUH PEMASARAN JEJARING MEDIA SOSIAL INSTAGRAM DIGITAL AMOEBA DAN KETERKAITAN KONSUMEN TERHADAP NIAT BELI KONSUMEN Oct 2, 2023 Telkom University, INDIRA RACHMAWATI, 2023, "PENGARUH PEMASARAN JEJARING MEDIA SOSIAL INSTAGRAM DIGITAL AMOEBA DAN KETERKAITAN KONSUMEN TERHADAP NIAT BELI KONSUMEN", https://doi.org/10.34820/FK2/ORRMYH, Telkom University Dataverse, V1, UNF:6:NREOcq04lXTzAXlZd3VW8A== [fileUNF] Dunia pemasaran terus mengalami beberapa evolusi yang terjadi dalam beberapa era, sehingga saat ini pemasaran telah memasuki era 5.0 yang menerapkan teknologi AI. Penerapan AI dilakukan dalam perhitungan algoritma media sosial untuk melakukan peningkatan performa suatu akun media...
Electronic vehicle purchase motivation Oct 2, 2023 Telkom University, INDIRA RACHMAWATI, 2023, "Electronic vehicle purchase motivation", https://doi.org/10.34820/FK2/FOMK13, Telkom University Dataverse, V1, UNF:6:KT5I9hfOc7xdb3DJZAFg/A== [fileUNF] The transportation sector is one of the largest contributors to the greenhouse effect. This causes consumers and industry to look for solutions to reduce the greenhouse effect, one of them is an Electric Vehicles (EV). EV is considered as one of the responses to reduce the use of...
Brand Halo Effect and Beauty Consciousness on Self-Brand Connection Oct 2, 2023 Telkom University, INDIRA RACHMAWATI, 2023, "Brand Halo Effect and Beauty Consciousness on Self-Brand Connection", https://doi.org/10.34820/FK2/LIZRMU, Telkom University Dataverse, V1, UNF:6:aneVJGGblR26OP1YLoSHYw== [fileUNF] Abstract. South Korean culture or what is commonly called the Korean Wave, is no stranger to people in Indonesia. Moreover, in the beauty industry (K-beauty), South Korea is very popular with a variety of beauty products such as skin care which are loved by many people in the wor...
PENDEKATAN HIERARKI KEBUTUHAN MASLOW PADA ELECTRIC VEHICLES PURCHASE MOTIVATION DI INDONESIA Sep 21, 2022 - INDIRA RACHMAWATI Telkom University Dataverse Telkom University, INDIRA RACHMAWATI; Rafi Amani, 2022, "PENDEKATAN HIERARKI KEBUTUHAN MASLOW PADA ELECTRIC VEHICLES PURCHASE MOTIVATION DI INDONESIA", https://doi.org/10.34820/FK2/W11J7H, Telkom University Dataverse, V1, UNF:6:KT5I9hfOc7xdb3DJZAFg/A== [fileUNF] Tingginya pertumbuhan ekonomi menyebabkan terjadinya peningkatan jumlah kendaraan yang berdampak pada tingginya konsumsi energi primer dan peningkatan polusi udara. Krisis minyak pada tahun 1970-an meningkatkan kesadaran publik mengenai isu terkait energi dan mendorong konsumen u...

INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA

Mar 29, 2024 - INDIRA RACHMAWATI Telkom University Dataverse

Telkom University, INDIRA RACHMAWATI, 2024, "INVESTIGATING THE FACTORS OF GREEN PURCHASE INTENTION ON GREEN COSMETICS IN INDONESIA", https://doi.org/10.34820/FK2/VKHUUX, Telkom University Dataverse, V1

The increasing environmental degradation, climate change, and crises that have resulted in changing consumption behaviours in society have driven an increased interest in sustainable products. This shift aims to ensure a safe and healthy living condition for both current and futu...

PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES

Mar 28, 2024 - INDIRA RACHMAWATI Telkom University Dataverse

Telkom University, INDIRA RACHMAWATI, 2024, "PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES", https://doi.org/10.34820/FK2/PHGVLE, Telkom University Dataverse, V1, UNF:6:m+JUC254CV+VhwN56tokdQ== [fileUNF]

Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media inf...

NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA)

Oct 2, 2023

Telkom University, INDIRA RACHMAWATI, 2023, "NALISA PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION PADA GENERASI MILLENIAL (STUDY PADA FINPAY MONEY DI PT FINNET INDONESIA)", https://doi.org/10.34820/FK2/6PQ09P, Telkom University Dataverse, V1, UNF:6:V+rVJWzG9yeUqmDjwM1Qsw== [fileUNF]

PT. Finnet Indonesia merupakan anak usaha dari PT Telkom Indonesia melalui Telkom Metra yang bekerjasama dengan anak usahanya Yayasan Kesejahteraan Karyawan Bank Indonesia melalui Mekar Prana Indah. Pertumbuhan transaksi keuangan secara non-tunai di Indonesia dimanfaatkan PT. Fin...

PENGARUH PEMASARAN JEJARING MEDIA SOSIAL INSTAGRAM DIGITAL AMOEBA DAN KETERKAITAN KONSUMEN TERHADAP NIAT BELI KONSUMEN

Oct 2, 2023

Telkom University, INDIRA RACHMAWATI, 2023, "PENGARUH PEMASARAN JEJARING MEDIA SOSIAL INSTAGRAM DIGITAL AMOEBA DAN KETERKAITAN KONSUMEN TERHADAP NIAT BELI KONSUMEN", https://doi.org/10.34820/FK2/ORRMYH, Telkom University Dataverse, V1, UNF:6:NREOcq04lXTzAXlZd3VW8A== [fileUNF]

Dunia pemasaran terus mengalami beberapa evolusi yang terjadi dalam beberapa era, sehingga saat ini pemasaran telah memasuki era 5.0 yang menerapkan teknologi AI. Penerapan AI dilakukan dalam perhitungan algoritma media sosial untuk melakukan peningkatan performa suatu akun media...

Electronic vehicle purchase motivation

Oct 2, 2023

Telkom University, INDIRA RACHMAWATI, 2023, "Electronic vehicle purchase motivation", https://doi.org/10.34820/FK2/FOMK13, Telkom University Dataverse, V1, UNF:6:KT5I9hfOc7xdb3DJZAFg/A== [fileUNF]

The transportation sector is one of the largest contributors to the greenhouse effect. This causes consumers and industry to look for solutions to reduce the greenhouse effect, one of them is an Electric Vehicles (EV). EV is considered as one of the responses to reduce the use of...

Brand Halo Effect and Beauty Consciousness on Self-Brand Connection

Oct 2, 2023

Telkom University, INDIRA RACHMAWATI, 2023, "Brand Halo Effect and Beauty Consciousness on Self-Brand Connection", https://doi.org/10.34820/FK2/LIZRMU, Telkom University Dataverse, V1, UNF:6:aneVJGGblR26OP1YLoSHYw== [fileUNF]

Abstract. South Korean culture or what is commonly called the Korean Wave, is no stranger to people in Indonesia. Moreover, in the beauty industry (K-beauty), South Korea is very popular with a variety of beauty products such as skin care which are loved by many people in the wor...

PENDEKATAN HIERARKI KEBUTUHAN MASLOW PADA ELECTRIC VEHICLES PURCHASE MOTIVATION DI INDONESIA

Sep 21, 2022 - INDIRA RACHMAWATI Telkom University Dataverse

Telkom University, INDIRA RACHMAWATI; Rafi Amani, 2022, "PENDEKATAN HIERARKI KEBUTUHAN MASLOW PADA ELECTRIC VEHICLES PURCHASE MOTIVATION DI INDONESIA", https://doi.org/10.34820/FK2/W11J7H, Telkom University Dataverse, V1, UNF:6:KT5I9hfOc7xdb3DJZAFg/A== [fileUNF]

Tingginya pertumbuhan ekonomi menyebabkan terjadinya peningkatan jumlah kendaraan yang berdampak pada tingginya konsumsi energi primer dan peningkatan polusi udara. Krisis minyak pada tahun 1970-an meningkatkan kesadaran publik mengenai isu terkait energi dan mendorong konsumen u...

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